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Optimize Your Website for Mobile for 2024
Mobile is on the rise. In 2019, smartphones accounted for 53% of global website traffic. This means that your business – or more specifically, your website – needs to be prepared for that surge.
According to research by Google, 49% of people said they would not buy from a brand again if they had a poor mobile experience. What does this show? Well, if your website is hard to use on mobile, you can kiss goodbye to most of your returning customers.
In order to satisfy your mobile audience (as well as increase your conversion rates) you’ll need to make your website mobile-friendly. A mobile-responsive website will reformat its content in order to display neatly on mobile devices, meaning your visitors can spend less time squinting or sighing, and more time clicking and buying.
Making an Online Impact with Visual Content
Consumers love watching videos, and you want to grow your business. It should come as no surprise, then, that utilizing video marketing is one of our favourite digital marketing tips!
We’ll hit you with some stats…
Research shows adding a video to your email can increase your email click-through-rate by up to 300%, while reducing your unsubscribe rate by 75%. What’s more, eight out of ten users have purchased a piece of software after watching the brand’s video.
Using a video on the background of your website could do wonders for your business, too. The average internet user spends 88% more time on a website that contains a video than those without.
Tips on how to avoid a bad start with your small business
There are currently 31.7 million small businesses in the United States, which make up 99.9% of all U.S. businesses.1 Many small businesses start up every month but the failure rate is high. As of 2021, 20% failed in the first year, 50% within five years, and 65% within 10 years.
With the information provided it seems that most businesses are destined for failure. But there are key points to not becoming one of the 20% that fails right off the bat.2
Set Goals: Know exactly where you need to be and where you want to be. Without a goal, you’re just wandering aimlessly.
Research: Know everything about your market. Know what customers want. Know that they will pay $9 but not $10. Know their incomes, their desires, and what makes them tick. The more you know, the more you can pitch to them.
Love Your Work: If you don’t love what you do, it will show. You must be passionate about your business, or it will just be a job.
Don’t Quit: No matter how great of a business you have, you are going to have downtimes. There will be periods when things are dragging along and you question your decision to embark on this path. This is a time to put in extra hours, press harder, and make it work.